Why did y’all decide to start your own business?
We both had full-time desk jobs at great companies, but we weren’t feeling satisfied or highly engaged at the end of the day. Eileen had the idea for the Fox Society and wanted to make it happen, and Audrey jumped at the chance to join her in a creative venture. After several months of working on nights and weekends, we both quit our day jobs and haven’t looked back since!
What is the best advice you received when starting your The Fox Society?
You’ve got to choose a narrow target market instead of trying to create something that everyone wants. Doing so will give your company a clear vision, prevent wasted marketing efforts, and create a better experience for those that the service is truly meant for. We originally wanted the Fox Society to cater to both singles and couples, but narrowing our scope to just couples was the right decision.
Where do you pull inspiration for your dates?
Talking to friends, driving around town, scouring Austin blogs, sites, and newspapers–we’re always on the lookout for new venues for our dates. We’ve both lived in Austin for almost ten years as well, so our favorite hidden gems are now becoming our clients’ favorite date spots.
What has been your biggest success with the Fox Society?
We love celebrating small milestones (like being in business for a year this past September!) and watching our numbers grow, especially through clients recommending us to their friends and family because they’ve had such a great experience.
As the date gurus, how would you describe YOUR perfect date?
The best dates we’ve been on have been completely novel experiences where you can bond over trying something new together. Before the Fox Society, neither of us had been to a drive-in movie, taken a dance lesson, or had a private cooking class, and now those are all fond (and often hilarious) memories.
In your opinion, what are the three things someone should consider before starting their own business?
Do you genuinely believe in your business? Can you pitch it to strangers all day long with a smile and feel great about the value of what you’re selling?
Have you thought through your business model? Make a lean canvas here and take it to a mentor for polishing.
Does your business partner (if you have one) have a complementary skill set? We have different strengths, weaknesses, and educational and professional backgrounds, which makes us a good team. If you and your partner are both trying to handle the same half of the business, then you’ll run into problems from the start.
What projects are you currently excited about? Any big goals for 2015?
Our main goal is just to keep growing and perfecting our business in the Austin market, but we’ve also been asked about franchising…we’ll see what 2015 brings!
Thanks Audrey and Eileen for being this month’s Business Bombshell’s! Check out their website here: http://www.thefoxsociety.com/