Why did y’all decide to start your own business?
Madison is a personal trainer and works at a Pilates studio. Her life and job is health and fitness focused while Alex has always loved to cook and entertain. Over the years, we have influenced one another: Alex taught Mada the ropes in cooking, Mada made Alex get off her Mom butt and workout more, so we have become very well rounded in both healthy cooking and fitness. With that being said, a blog was something we talked about doing for a while and once we were in the same city living only 10 minutes from one another, we started The Defined Dish and have loved every minute of it!
What is the best advice you received when starting The Defined Dish?
Choose a target audience and create recipes/workouts that work for their very specific lifestyle! Trying to please everyone is nearly impossible and if we stick to what our target audience wants, we will have a much more satisfied following.
Where do you pull inspiration for your recipes?
Family recipes that we adjust and make healthier, from dishes that we love at restaurants and recreate in our own kitchen, traveling, following other foodies on instagram, watching The Cooking Channel and Food Network, and of course Pinterest.
What has been your biggest success with The Defined Dish?
Getting feedback from readers telling us how much they love our recipes! What we hear most from people is that they never used to cook and now do all the time thanks to us. That is SO rewarding! Our target audience is beginner cooks that want to cook simple and healthy meals for themselves/their families.
What is it like to work with your sister?
We are best friends and spend an abnormal amount of time with one another, so doing this together has been so much fun! Plus, we love having a couple of glasses of wine together and then talking about fun new recipe ideas!
If we were to look in your fridge or pantry, what ingredients do you always have on hand?
In the fridge- eggs, fresh herbs, garlic, onions, cherry tomatoes, some sort of fresh fruit, spinach.
Pantry- Canned diced tomatoes, quinoa, chicken broth, TONS of spices.
In your opinion, what are the three things someone should consider before starting their own business?
Time, time and time. If you are doing something on the side and have another job, like we are right now, you have to make the time to do what you started. There is no point in us having a Food and Fitness blog if we are only going to post once every week or two weeks! We know that if we want to grow, we have to stay consistent and passionate. Which means putting in some time and effort!
With Memorial Day around the corner, do you have any favorite recipes for whipping up for a weekend at the lake with friends?
One of our favorite, festive dishes for Memorial Day or any day of Summer Grilling is our “Street Corn” recipe. We healthified it by making a Greek Yogurt Cilantro-Lime Aioli sauce (typically you use mayonnaise as the base). Also, to keep it simple yet still serve something outside of the box, try our Chimichurri Steak Kabobs and save the Burgers and Hotdogs for any other day! Lastly, we don’t go a Memorial Day or Fourth of July Weekend without this Arugula, Feta and Watermelon Salad by our favorite chef, Ina Garten. (Recommendation: Make the Chimichurri and the Greek Yogurt Aioli before and keep it in the fridge over night to make your Memorial Day cooking super easy!)
What projects are you currently excited about? Any big goals for 2015?
We are going to do a “Thai Week” soon with all Thai influenced recipes! We love Thai food and have really been learning to cook with Thai ingredients lately and want to share all our fun, healthy recipes. As far as big goals go, we just would love to see our following continue to grow—we’d like to have at least 10k followers on Instagram by the end of the year! Wish us luck!
Thanks Alex and Madison for being this month’s Business Bombshells! Check out their website here: http://www.thedefineddish.com/ and you definitely want to follow these girls on Instagram for delicious recipes and great workout tips!